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What is Coaching?

A quick intro to professional coaching

Professional coaching has definitely seen an upswing in recent years as companies grow larger and jobs become more complicated. But what exactly is it, and why might you need it for your team?

What actually is it?

The International Coaching Federation describes coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

33% increase in professional coaches since 2015

There are now 71,000 professional coaches worldwide according to the ICF.

21% increase in estimated revenue

The estimated revenue from coaching rose to $2.849 billion since the last survey in 2015.

This means that a coach works with a client to define their professional goals and encourage self-discovery, and assists them in designing a plan that holds them accountable for making changes.

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A growing demand

The stats alone show that the demand for professional coaching is constantly growing. Rapid changes in the way we work and our business environments has meant traditional methods of developing our companies and staff no longer yield the same results that they used to. As the landscape changes, it becomes a constant battle for employees to stay on top of their shifting responsibilities and goals.

In order to combat this, companies have to start committing themselves to developing their staff and encouraging their growth. Hiring a professional who can be trusted and who knows what needs doing is the obvious answer.

74% of leaders plan to enroll in coach-specific training

of leaders plan to enroll in coach-specific training

33% of organizations offer coaching training for leaders

of organizations offer coaching training for leaders

44% of high-performing organizations actively budget for coaching

of high-performing organizations actively budget for coaching

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