Edge, EZRAx, Focus, and Academy: which fits your team
The whitepaper says combine both. So which solutions do you actually use, and when?
The whitepaper makes one argument clear. AI coaching and human coaching solve different problems, and the real opportunity is combining both.
Here's how our four coaching solutions map to the challenges in the whitepaper.
Edge: performance coaching at scale
What it is: Performance coaching, configurable for any need, to drive impact at scale.
Where it fits: Edge is your foundation. It's the solution you reach for when you need to develop people across a large organization without sacrificing quality. It handles the day-to-day work of coaching. Goal-setting. Practice. Staying on track. The work that research suggests AI can support up to 90% of.
Best for: Organizations that need to reach hundreds or thousands of people with consistent, high-quality coaching.
EZRAx: world-class coaching at the highest level
What it is: World-class coaching at the highest level, built for reach.
Where it fits: EZRAx is for your senior leaders. The ones navigating the complex, emotionally charged challenges where AI coaching hits its ceiling. The identity, inertia, and intensity work. This is where human coaching delivers its broadest gains. In our EZRA Labs research, human coaching delivered 8% broader behavioral gains overall. EZRAx is where that difference shows up most.
Best for: Executives and senior leaders who need depth as much as reach.
Focus: targeted intervention for fast growth
What it is: Targeted intervention for fast, measurable growth.
Where it fits: Focus is for moments when you need to move quickly. A specific challenge. A measurable goal. A team that needs to shift fast. It's the solution you reach for when the work is urgent and the timeline is short.
Best for: Teams and individuals who need targeted development with a clear, measurable outcome.
Academy: certify your own coaches
What it is: Certifies future coaches inside your organization.
Where it fits: Academy builds coaching capability internally. It's the solution that makes everything else sustainable. When you have coaches inside your organization, you're building a culture of coaching that lasts.
Best for: Organizations that want to build long-term coaching capability and reduce dependence on external providers.
How to choose
Most teams don't need just one. The whitepaper's argument applies here too. The opportunity is in the combination.
Edge gives you reach. EZRAx gives you depth. Focus gives you speed. Academy gives you sustainability. Together, they cover the full range of coaching challenges the whitepaper describes.
If you're starting out, Edge is usually the foundation. Add EZRAx for your senior leaders. Add Focus when you need to move fast on a specific challenge. Add Academy when you're ready to build coaching capability inside your organization.
