How SBS Is Strengthening Connection and Inclusion Through Coaching | Content: Resource

Surfacing Untapped Potential in Leaders

As Australia’s most diverse broadcaster, SBS is on a mission to help all Australians respect and celebrate a diverse world and contribute to a more cohesive society. To achieve this, SBS knows it needs more than creative talent, it needs inclusive, empowered leaders. That’s why they partnered with EZRA to embed coaching across the business, supporting individuals and managers to unlock their potential and foster stronger, more connected teams.

From Silos to Shared Success

At SBS, people are passionate about their work and make a real impact within their teams. But like many organisations, the challenge came in building stronger connections across departments. Leaders in areas like technology and marketing were excelling in their roles—but needed more support in developing cross-functional relationships and collaboration. SBS also wanted to make coaching inclusive and accessible, particularly for people from underrepresented backgrounds.

Coaching That Reaches Everyone

SBS integrated coaching into its talent development strategy, offering both manager-recommended and self-nominated coaching opportunities. This balanced approach helped identify high-potential individuals, while also empowering employees to invest in their own growth. Key to the program’s success was a commitment to inclusivity—ensuring coaching was offered to a diverse range of individuals across the organisation.

Coaching provided a safe space to reflect, build confidence, and overcome obstacles, while also helping leaders strengthen communication and collaboration across the business.

Building a Culture That Connects

The impact of coaching has been clear across SBS. Individuals reported high satisfaction and personal growth, while engagement and inclusion scores also rose. Leaders who participated in coaching saw an increase in satisfaction among their teams, and the organisation as a whole has strengthened its coaching culture—with managers now viewing coaching as a core leadership capability.

Coaching has not only helped people achieve their goals—it has helped create deeper, more collaborative relationships across SBS, driving alignment and shared purpose in support of its bold mission.

Discover how coaching can strengthen connections and culture across your teams. Learn how EZRA’s inclusive, people-first approach to coaching is helping organisations like SBS build strong, empowered leaders ready to thrive in a complex world.

Reach out to us today.