The iconic global restaurant chain brings the superpower of coaching to managers at all levels.

  • Ezra
  • November 2nd, 2020
Recieving a receipt and ordered food at drive through

The Challenge

McDonald’s needed a flexible and affordable solution that would provide one-on-one coaching to both new mid-level managers and leaders at the executive level.

McDonald's Program

Ezra worked closely with McDonald’s to support two programs that brought 1:1 coaching to more than 40 participants from the U.S., Canada and the U.K.

“Be the Best” was a program aimed at helping new mid-level managers as they onboard to their first leadership roles. “Committed to Lead” was directed at providing coaching support to leaders who represent the next generation of C-suite executives.

"We were able to measure a noticeable shift in our managers thinking about how they work at McDonald’s."

Alex Snelling, McDonald’s Senior Director Talent, International Lead Markets

Both programs were designed to be fully aligned with the best models of leadership culture and development at McDonald’s. For the mid-level managers, many of whom were taking on their first leadership roles, the coaching was as much about learning the process of leadership development and building their profile as it was working on individual behaviors. For the future C-Suite leaders, Ezra focused on readying participants for promotions to higher-level roles and ensuring that their exceptional technical expertise was matched by exceptional leadership mindsets and behaviors.

Recieving a receipt and ordered food at drive through

The Results and Impact


More than 320 coaching sessions held across both programs


Participants highly rated their coaches 4.8/5 on average


programs, making leaders bring the culture to life and get better results with their teams

Listening, Learning and Guidance.

McDonald's leaders rated their success in achieving development goals at 4.7/5 on average.

McDonald’s reported that the leaders who worked with Ezra coaches were better able to bring the company’s culture to life in their day to day work. They also began to see better overall results from their teams.


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