Coaching At McDonald's

The iconic global restaurant chain brings the superpower of coaching to managers at all levels

  • Ezra
  • November 2nd, 2020

The Challenge

McDonald’s needed a flexible and affordable solution that would provide one-on-one coaching to both new mid-level managers and leaders at the executive level.

McDonald's Program

Ezra worked closely with McDonald’s to support two programs that brought 1:1 coaching to more than 40 participants from the U.S., Canada and the U.K.

“Be the Best” was a program aimed at helping new mid-level managers as they onboard to their first leadership roles. “Committed to Lead” was directed at providing online executive coaching support to leaders who represent the next generation of C-suite execs.

We were able to measure a noticeable shift in our managers thinking about how they work at McDonald’s.

Alex Snelling, McDonald’s Senior Director Talent, International Lead Markets

Both programs were designed to be fully aligned with the best models of leadership culture and development at McDonald’s. For the mid-level managers, many of whom were taking on their first leadership roles, the coaching was as much about learning the process of leadership development and building their profile as it was working on individual behaviors. For the future C-Suite leaders, Ezra focused on readying participants for promotions to higher-level roles and ensuring that their exceptional technical expertise was matched by exceptional leadership mindsets and behaviors.

Recieving a receipt and ordered food at drive through

The Results and Impact

320 More than 320 coaching sessions held across both programs
4.8 Participants highly rated their coaches 4.8/5 on average
4 programs, making leaders bring the culture to life and get better results with their teams

Listening, Learning and Guidance.

McDonald's leaders rated their success in achieving development goals at 4.7/5 on average.

McDonald’s reported that the leaders who worked with Ezra coaches were better able to bring the company’s culture to life in their day to day work. They also began to see better overall results from their teams.

Alex Snelling.

Alex Snelling

McDonald’s Senior Director Talent, International Lead Markets

Ezra helped us democratize coaching and spread it to a wider group of people


“What Ezra gave us was the opportunity to offer that coaching experience at a price that was night and day compared to the price of a normal coaching engagement. And flexibility.”

“All of that is underpinned by the quality. You’re getting the Ezra name behind that, and you know you’re getting access to a high-quality coaching pool.”

“I think the most valuable aspect of having Ezra within the McDonald’s system is the way we can deploy very personal support, very tailored-made support and a very individualized coaching experience at scale through the coaching app. It’s a tool that is unique in that it gives us that coaching finesses and individual fine-tuning at the price of what would normally be spent on a mass-market training program. That leveraging of technology, to offer value and quality, is the key breakthrough which is why it’s been so popular with us.”

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